Nudge: Improving Decisions About Health, Wealth, and Happiness. - Couverture souple

Thaler, Richard H.; Sunstein, Cass R.

Couverture souple

ISBN 10 : 014311526X ISBN 13 : 9780143115267

Editeur : Penguin Books, 2009

Synopsis

By Thaler, Richard H. ( Author ) [ Nudge: Improving Decisions about Health, Wealth, and Happiness By Mar-2009 Paperback

A propos du livre

Revue de presse

One of The Strategist’ s “13 Best Personal Finance Books, According to Money Experts”

“One of the few books . . . that fundamentally changes the way I think about the world.” —Steven D. Levitt, coauthor of Freakonomics

“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —The New York Times Book Review

“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —The Boston Globe
 
“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —Michael Lewis, author of Moneyball and Liar’s Poker

“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow
 
“Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your feet.” —Daniel Gilbert, author of Stumbling on Happiness

“Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.” —Barry Schwartz, The American Prospect
 
“Engaging, informative, and thoroughly delightful.” —Don Norman, author of The Design of Everyday Things and The Design of Future Things

“A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —Roger Lowenstein, author of When Genius Failed
 
“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —Newsweek
 
“Great fun to read . . . Sunstein and Thaler are very persuasive.” —Slate
 
“Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —The New York Observer
 
“Always stimulating . . . An entertaining book that also deeply informs.” —Barron’s
 
“Entertaining, engaging, and well written . . . Highly recommended.” —Choice
 
“This Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —Law and Politics Book Review
 
“There are superb insights in Nudge.” —Financial Times

Extrait

Common "Nudges"

1. The design of menus gets you to eat (and spend) more. For example, lining up all prices on either side of the menu leads many consumers to simply pick the cheapest item. On the other hand, discretely listing prices at the end of food descriptions lets people read about the appetizing options first...; and then see prices.
2. "Flies" in urinals improve, well, aim. When Amsterdam's Schiphol Airport was faced with the not uncommon issue of dirty urinals, they chose a unique solution: by painting "flies" in the (center of) commodes, men obligingly aimed at the insects, reducing spillage by 80 percent.
3. Credit card minimum payments affect repayment schedules. Among those who only partially pay off credit card balances each month, the repayment level is correlated with the card's minimum payment — in other words, the lower the minimum payment, the longer it takes a consumer to pay off the card balance.
4. Automatic savings programs increase savings rate. All over the country, companies are adopting the Save More Tomorrow program: firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever they get a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers.
5. "Defaults" can improve rates of organ donation. In the United States, about one–third of citizens have signed organ donor cards. Compare this to Austria, where 99 percent of people are potential organ donors. One obvious difference? Americans must explicitly consent to become organ donors (by signing forms, for example) while Austrians must opt out if they do not want to be organ donors.

Détails de l'édition

• Éditeur: Penguin Books
• Date d'édition: 2009
• ISBN 10: 014311526X
• ISBN 13: 9780143115267
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 320