Brand New: The Shape of Brands to Come - Couverture souple
Synopsis
Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.
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Revue de presse
Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive. --The Economist
Brilliant and brand new thinking from the original
master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel. --Damien Whitmore, Director of Public Affairs & Programming, Victoria and Albert Museum
Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed ... a must read for those of us who want to know where we're heading. --John Diefenbach, Chairman of MBLM and former Chief Executive of Landor Associates
I had thought 'authenticity' was simply an empty business buzz word until I read Wally Olins's new book. Now I realize it is a concept that pulls together most of what I think and know about business. --John Kay, Financial journalist, author and Visiting Professor at the London School of Economics
In this book Wally Olins demonstrates that he is a master of posing 'good questions'. Through compelling stories and examples from all spheres of life, the book takes us through the dilemmas of branding ... and leaves the reader with an encouragement to act. --Majken Schultz, Professor of Management, Copenhagen Business School
Wally is very old, very well travelled geographically and very well travelled intellectually, and for all of these reasons the reader feels as if he is being taken by the hand by a very special tour guide. --John Vincent, UK government advisor, entrepreneur and co-founder of Leon restaurants
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurThames & Hudson Ltd
- Date d'édition2014
- ISBN 10 050029139X
- ISBN 13 9780500291399
- ReliureBroché
- Langueanglais
- Nombre de pages200
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Wally Olins. Brand New.: The Shape of Brands to Come
Edité par
Thames and Hudson Ltd, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
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Couverture souple
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Wally Olins. Brand New.: The Shape of Brands to Come
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Paperback. Etat : Very Good. Wally Olins. Brand New.: The Shape of Brands to Come This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780500291399
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Wally Olins. Brand New.: The Shape of Brands to Come
Edité par
Thames & Hudson, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
Ancien ou d'occasion
Paperback
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Wally Olins. Brand New.: The Shape of Brands to Come
Edité par
Thames & Hudson, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006329204
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Wally Olins. Brand New.: The Shape of Brands to Come
Edité par
Thames & Hudson, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR008187113
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Wally Olins. Brand New.: The Shape of Brands to Come
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780500291399
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Wally Olins. Brand New.: The Shape of Brands to Come
Edité par
Thames and Hudson Ltd, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
Ancien ou d'occasion
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Brand New: The Shape of Brands to Come
Edité par
Thames & Hudson, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
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Wally Olins. Brand New.: The Shape of Brands to Come
Edité par
Thames And Hudson Ltd, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
Ancien ou d'occasion
Couverture souple
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780500291399. N° de réf. du vendeur 8620757
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Wally Olins. Brand New.: The Shape of Brands to Come
Edité par
Thames And Hudson Ltd, 2014
ISBN 10 : 050029139X
ISBN 13 : 9780500291399
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780500291399. N° de réf. du vendeur 8618161
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