Coke!: Coca-Cola 1886-1986 : designing a megabrand - Couverture souple

Soft cover. Etat : Very Good. 1st Edition. Catalogue of an exhibition at the Boilerhouse, London, 8 April - 15 May 1986. 96 pages : illustrations (some color), facsimiles, portraits (some color) ; 21 cm. This copy has the ownership stamp of Sherban G. Cantacuzino on contents page. Slight shelf wear to edges, no inscriptions, tight and square binding. Photographs available on request. All books dispatched same or next working day in robust packaging. N� de r�f. du vendeur 014820

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COKE! - Coca-Cola 1886-1986: designing a megabrand

GORDON, JEAN (editor) & BAYLEY, STEPHEN (text)

Edit� par The Conran Foundation, London, 1986

ISBN 10 : 0946410127 ISBN 13 : 9780946410125

Ancien ou d'occasion Paperback/sewed Edition originale

Vendeur : FESTINA LENTE italiAntiquariaat, Lucca, Italie

�valuation du vendeur 5 sur 5 �toiles

Paperback/sewed. Etat : Fine copy. 1st edition. This book was published to coincide with an exhibition of the same name which opened at The Boilerhouse of London's Victoria & Albert Museum on 9 april 1986. Design: Fothergill Bayley. Contents: 1). Introduction. 2). A new product 1886/ the invention of Coca-Cola. 3). Distribution 1900-1916/ how Coca-Cola became national. 4). Design strategy 1916-1930/creating brand awareness. 5). Image and marketing/suggestions of a lifestyle. 6). The trademark/making Coca-Cola international. 7). Response to competition/Coke in the 70s and 80s. 8). Afterword. 9). Bibliography. With numerous illustrations, most of them in color. 'The coca leaf and the kola nut gave not only their names, but also their shapes to bottles of the soft drink. 96 pag. Size: 20,5cmx20,5cm. N� de r�f. du vendeur 006278

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