Key MBA Models - Couverture souple

Birkinshaw, Julian

Couverture souple

ISBN 10 : 129201685X ISBN 13 : 9781292016856

Editeur : Pearson, 2015

A propos du livre

Présentation de l'éditeur

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

 

Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:

• Strategy
• Business Economics
• Finance
• Decision Science
• Accounting
• Operations
• Marketing
• Organisational Behaviour

The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).

 

 

Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

Quatrième de couverture

Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

 

Covering over 60 key models that have been picked from programmes around the world, Key MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips.  It has all the essentials of an MBA, distilled into one book, that can be referred to again and again.

 

EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2015
• ISBN 10: 129201685X
• ISBN 13: 9781292016856
• Reliure: Broché
• Nombre de pages: 296