The Fashion Show: History, theory and practice - Couverture souple

Stark, Gill

Couverture souple

ISBN 10 : 1472568486 ISBN 13 : 9781472568489

Editeur : Bloomsbury Visual Arts, 2018

A propos du livre

Présentation de l'éditeur

Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection.

You will learn about:

The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show.

Future fashion designers, fashion marketers, fashion managers, fashion PRs - and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.

Introduction Chapter 1: The Evolution of the fashion show
Chapter 2: Contemporary contexts of the fashion show
Chapter 3: Marketing and communications
Chapter 4: Creating a spectacle: planning a fashion show
Chapter 5: Show day
Chapter 6: After the show

The future of the fashion show
Bibliography
Acknowledgements

Index

Présentation de l'éditeur

'No one has ever found a solution for not doing a fashion show.' Anna Sui.

The Fashion Show is a fundamental element of the fashion industry, with a reputation for generating unparalleled excitement, vast media hype and dramatic spectacle. Fashion is instant language, and the catwalk its voice.

The Fashion Show looks at the historical, aesthetic, commercial and social evolution of the catwalk show and examines its interwoven contemporary roles. The book explores important theoretical issues and also provides practical step-by-step guidance about how to produce a fashion show. Thematically based, this is the comprehensive, must-have, go-to guide about the fashion show; of significance to the next generation of fashionistas, current fashion students and fashion professionals alike.

The book is organised in five chapters, and the first two focus primarily on the historical and theoretical contexts of fashion shows and the ways in which they are used to promote fashion. The last three chapters have greater focus on the different elements of shows and show production, and these chapters contain the guide to producing a show.

Détails de l'édition

• Éditeur: Bloomsbury Visual Arts
• Date d'édition: 2018
• ISBN 10: 1472568486
• ISBN 13: 9781472568489
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 216