Brand Growth Barriers: Identify, Understand, and Overcome Them - Couverture souple

Kr�ger, Ralph; Stumpf, Andreas

Couverture souple

ISBN 10 : 3642437494 ISBN 13 : 9783642437496

Editeur : Springer, 2015

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This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteurSpringer
Date d'�dition2015
ISBN 10 3642437494
ISBN 13 9783642437496
ReliureBroch�
Langueanglais
Nombre de pages152

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ISBN 10 : 3642371078 ISBN 13 : 9783642371073
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Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

Kr�ger, Ralph; Stumpf, Andreas

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ISBN 10 : 3642437494 ISBN 13 : 9783642437496

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Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

Kr�ger, Ralph; Stumpf, Andreas

Edit� par Springer, 2015

ISBN 10 : 3642437494 ISBN 13 : 9783642437496

Neuf Couverture souple

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Brand Growth Barriers: Identify, Understand, and Overcome Them (Management for Professionals)

Ralph Kr�ger, Andreas Stumpf

Edit� par Springer 2015-07-10, 2015

ISBN 10 : 3642437494 ISBN 13 : 9783642437496

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Brand Growth Barriers

Andreas Stumpf

Edit� par Springer Berlin Heidelberg Jul 2015, 2015

ISBN 10 : 3642437494 ISBN 13 : 9783642437496

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times According to the two brand leadership experts Ralph Kr�ger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. 152 pp. Englisch. N� de r�f. du vendeur 9783642437496

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Brand Growth Barriers : Identify, Understand, and Overcome Them

Andreas Stumpf

Edit� par Springer Berlin Heidelberg, 2015

ISBN 10 : 3642437494 ISBN 13 : 9783642437496

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times According to the two brand leadership experts Ralph Kr�ger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. N� de r�f. du vendeur 9783642437496

Contacter le vendeur